Search Engine Optimisation For Dummies

If you have a website of your own you should know that you don’t get traffic by letting your website just sit where it is. You need to point visitors to your website somehow. There are a myriad of different methods internet marketers use to get people to come to a website. These include and are not limited to, paying to get an ad on another website, pay-per-click advertising, and advertising on an ezine, or an online newsletter with many subscribers. These are all very effective ways to get traffic to your site. The strategies you need to use to make these work well have been discussed over and over again.

They are also very expensive in most cases. What I want to discuss is a free way to get tons of targeted traffic. What I am referring to is search engine optimisation (SEO). This is when you change some things about your site to get them as high as you can on a search engine. Have you ever used a search engine? That’s a foolish question because these are used by everyone.

When you do use Google or yahoo to find information or products what do you click on? You probably click on the first one on the list. This is because most likely this is the best site of the certain keyword you are searching for. One way to get your site rated highly on a search engine page is to have a content rich site with your own high quality content. If you search some key words and scroll down to some of the bottom sites on the page you can see when you click on some that their content is not really that good, but they are still ranked 9 or 10 out of thousands of websites for that topic. This is because some people take advantage of the “search engine system”. This is the system followed that chooses where you site will rank on a search engine. The goal of every search engine is to try and catalog every single site on the World Wide Web. Unfortunately this cant be done so they can only get some websites added to there “catalogue”. They usually focus on the content rich sites. There is a way to manipulate search engines to help raise your page rank.

These methods are not easy to administer and they are amazingly time consuming. Some include changing the HTML or CSS coding of your website and your Meta tags. Search engines categorise your website in a key word. One way to help your page rank is by repeating a key word over and over again in a certain content page. If you “overstuff” a page with a certain word you will be penalised so I would advise against that. If you’re not a coder or a professional page designer you will not be able to use the Meta tag changing. If you do know how to manipulate code then you probably already know about using the key word in them. In internet marketing there is a way to automating everything. Of course someone had to come along and create software to automate search engine optimisation. I use software for everything; it’s a way to be more efficient and free up your time for more important things, or other aspects of your website.

If you automate search engine optimisation then you can worry about your content, format, product quality, or many other aspects of internet marketing. Automation is a way to get your work done with less work. It can be looked as like a sort of an exchange. You trade the work you have to do for a small dollar price. Of course it also does the work better, in some cases, than you could. In these cases it actually creates income. SEO is a way of getting free targeted traffic to your site. If you want your site ranked high on a search engine page, all you need is a website with a lot of good content to keep people coming back and having each page packed with key words, but not too much. The recommended amount is 7% or 7 per 100 words. This may seem like it is easy enough but it is actually hard to make a quality article with repeated words.

To make it easy for yourself I recommend you invest in automation of the process. SEO can be done manually and is the best free choice for getting targeted traffic to your site.

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