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Marketing Management

RRP $344.99

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Unlike marketing management texts that are versions of principles texts, this text is based on three concepts not found in the competition: a focus on customer service is central - this concept is presently gaining much attention in research and practice. It provides students with an understanding on how marketing strategic and tactical decisions are made in light of their impact on the firm's customers. The text will truly integrate the concepts of marketing and management, making it more interdisciplinary. Managing a marketing department or marketing program requires and understanding of management principles and how they are implemented. Knowledge that students will use immediately upon graduation will be a priority. Most who pursue marketing careers start at entry level positions within the marketing department, and few go into upper management immediately. Information provided can be used immediately in an entry level job and in a first level management position. In this title, 'Stop and Think' features cause the reader to stop and think about how management principles are used in marketing positions (ie - issues related to planning, organizing, and leading). 'YourCareer' features offer students practical advice regarding marketing careers and profiles of recent successful marketing graduates. It includes chapters on data warehousing, internal and external communications, and website management - coverage lacking in competing texts. 'Customer Corner' insets, posing a customer service situation, encourage students to think about the importance of customer service and how they would respond to customer service problems. Critical thinking exercises stress the importance of quantitative methods in marketing and applying marketing concepts. End of chapter mini-cases can be used by instructors to generate class discussion, for in-class group work, or individual assignments. This title features excellent summary of chapter concepts.


Affiliate Marketing

RRP $18.99

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Start Making $2,000 a Month or More through Affiliate Marketing! Today only, get this Amazon bestseller for just $2.99. Regularly priced at $9.99. Read on your PC, Mac, smart phone, tablet or Kindle device. You're about to discover how to finally start making money online through affiliate marketing! This book is 100% real, straight to the point, and backed up with facts, and isn't a bunch of fluff that many of the other books contain. Trust me I have read them all over the years! This book contains proven steps and strategies on how to make money online, and even more specifically, how I earn a significant amount of money through affiliate marketing from the comfort of my home. In this book we will touch on PROVEN strategies that can really help you to start making money online! This book is jam packed with information that has helped hundreds of others to change their lives!! While I enjoy earning money online through a wide variety of sources, if you want to make some awesome profits online - Affiliate marketing is one of the easiest ways to do so! I have been earning money online for almost 2 years now and I know firsthand I am not the smartest guy in the world. I am just an average Joe who read a lot of articles, watched a lot of videos, took a lot of courses online, and implemented the information I learned to make money from home. Luckily for you, I will be sharing a lot of my knowledge with you in this book in hopes that I can help you folks to start making money from home as well! If you are interested in earning upwards to $2,000 a month or more like I do from home or maybe all you need is a few hundred dollars a month to supplement your income, then this book is perfect for you! Here Is A Preview Of What You'll Learn... Chapter 1 - First Step - Understanding Affiliate Marketing Chapter 2 - Second Step - Getting Started Chapter 3 - Third Step - Understanding Search Engine Optimisation Chapter 4 - Fourth Step - Optimising Your Website/Blog for Search Engines Chapter 5 - Fifth Step - Choosing an Affiliate Program Chapter 6 - Sixth Step - Selecting Products Chapter 7 - Seventh Step - Building a Database of Users/Customers Download your copy today! Take action today and download this book for a limited time discount of only $2.99! Tags: affiliate marketing, affiliate marketing for beginners, make money from home, make money online, ebay selling, youtube, fiverr, article writing, surveys, passive income online, making money online, how to make money online, youtube video marketing, ebay selling, make money on fiverr, make money on craigslist, craigslist, ebay, make money on amazon, how to sell on amazon


Digital Marketing In A Week

RRP $19.99

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Your fast track to successful digital marketing

Learn in a week, what the experts learn about digital marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Digital Marketing In A Week gives you everything you need to run successful digital campaigns. Learn in a week, remember for a lifetime.

Online marketing just got easier

This book is essential basic training for every small business owner or department manager before they hope to trek deeper into the marketing woods. This book gives you the broad strokes to train you in the basics of what you need to know to survive and thrive with marketing in this digital age.

It's not our parents' world anymore, where direct mail, TV commercials, and billboards ruled. Now we have to adapt to changes and change fast ourselves, especially in the area of mobile marketing (also covered in this course). More than just this, of course, this book gives you the low-down on all the topics you will need:

- Social marketing

- Search engine optimization

- 'Paid' advertising on Google/Facebook, and so on

- Creating the perfect website that makes sales

- And more ... (Lots of tips and tricks on everything from Yahoo Answers to press releases)

A word for those whom this book isn't for: the goal of these tips is that you don't get seduced by the siren call of all the gimmicks out there. There is always another 'push button traffic' tool or 'magic bullet' product that will try to get your attention (and money). If you are looking for a 'get-rich-quick' book, this is not it. Everything, including your website, requires planning and work - work that doesn't always deliver return on investment overnight.

Each of the seven chapters in Digital Marketing In A Week covers a different aspect of online marketing:

- Sunday: Building the ultimate sales website

- Monday: SEO: The backbone of any digital marketing strategy

- Tuesday: Social media marketing madness

- Wednesday: Pay per click (PPC) simplified and explained

- Thursday: Mobile optimization and getting mobile users

- Friday: Email marketing - why you should do it no matter what

- Saturday: Other marketing tricks and tips in the modern world

About the Author

Nick Smith runs a consultancy advising SMEs on digital marketing. He has already written three highly successful titles in digital marketing in the In a Week series.


The Battle To Get Traffic To Your Website

RRP $18.99

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At last! A guide to web marketing written by a small business owner for small business owners. This jargon-free guide takes the reader step by step through the black art of trying to get websites to the front page of Google. Based on the author's own experience over the last 15 years with various websites for his own business, this guide covers the basics of keyword strategy, optimising page content, linking and using Google to get websites to the first page in Google. You don t have to know anything about designing websites to benefit from this book. If you use external web designers then the information in this book can be used to badger and cajole them into putting many of these ideas into practice. If your web designers are telling you that they are experts in optimising websites to appear on Google, then this book will help you check this from the comfort of your own desk. More importantly, if your competitor s websites are doing better than your own, then this book will help you analyse how they are achieving this and how to use this information to improve your own website. This book is for all those hard working small business owners out there. Use it and make your on-line business prosper.


Successful Digital Marketing In A Week

RRP $19.99

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The ability to use digital marketing techniques successfully is a crucial skill for anyone who wants to advance their career.

Written by Nick Smith, leading expert on marketing techniques, this book quickly teaches you the insider secrets you need to know to in order to achieve digital marketing success.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points:
- Sunday: search engine optimisation
- Monday: social media marketing
- Tuesday: 'Pay Per Click' (PPC) marketing
- Wednesday: mobile marketing
- Thursday: email marketing
- Friday: free and paid-for publicity
- Saturday: building the ultimate sales website

At the end of the book there are refresher questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!

About the Author

Nick Smith runs a consultancy advising SMEs on digital marketing.



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Web Basic Books

Website Marketing Web Development Creative Website Ecommerce
Online Advertising Website Budget Coding Web Pages
Software Online Store Digital Marketing Web Design
Wordpress Search Optimization Open Source

Web Basic