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Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved - ticket sales, media and sponsorship - and explores key topics such as:
Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning.
No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.
A basic guide to internet marketing. This book will show you how to set up your website and social media channels and keep them going.
This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing issues such as internet marketing and branded entertainment.Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, power point slides, and a list of additional teaching resources.
Keep all of your internet website passwords and logins in one location. This journal has hundreds of entry spaces organized from A-Z by letter. There is also plenty of room for notes, network information, and any other computer information that you might need. Buy one for yourself, for family and friends. We have hundreds of unique covers available.
For courses in Marketing Research at two- and four-year colleges and universities
Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management.
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