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Digital Marketing In A Week
Your fast track to successful digital marketing
Learn in a week, what the experts learn about digital marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Digital Marketing In A Week gives you everything you need to run successful digital campaigns.
Learn in a week, remember for a lifetime.
Online marketing just got easier
This book is essential basic training for every small business owner or department manager before they hope to trek deeper into the marketing woods. This book gives you the broad strokes to train
you in the basics of what you need to know to survive and thrive with marketing in this digital age.
It's not our parents' world anymore, where direct mail, TV commercials, and billboards ruled. Now we have to adapt to changes and change fast ourselves, especially in the area of mobile marketing (also covered in this course). More than just this, of course, this book gives you the low-down on all the topics you will need:
- Social marketing
- Search engine optimization
- 'Paid' advertising on Google/Facebook, and so on
- Creating the perfect website that makes sales
- And more ... (Lots of tips and tricks on everything from Yahoo Answers to press releases)
A word for those whom this book isn't for: the goal of these tips is that you don't get seduced by the siren call of all the gimmicks out there. There is always another 'push button traffic' tool or 'magic bullet' product that will try to get your attention (and money). If you are looking for a 'get-rich-quick' book, this is not it. Everything, including your website, requires planning and work - work that doesn't always deliver return on investment overnight.
Each of the seven chapters in Digital Marketing In A Week covers a different aspect of online marketing:
- Sunday: Building the ultimate sales website
- Monday: SEO: The backbone of any digital marketing strategy
- Tuesday: Social media marketing madness
- Wednesday: Pay per click (PPC) simplified and explained
- Thursday: Mobile optimization and getting mobile users
- Friday: Email marketing - why you should do it no matter what
- Saturday: Other marketing tricks and tips in the modern world
About the Author
Nick Smith runs a consultancy advising SMEs on digital marketing. He has already written three highly successful titles in digital marketing in the In a Week series.
Fundamentals Of Marketing
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool.
The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing.
Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today.
Visit the Companion website at www.routledge.com/textbooks/9780415370974
Social Media Marketing 101
Social Media Marketing 101!
Step-by-Step Strategies to Build a Huge Social Media Following!
Hi, I'm Todd Haley, social media marketing consultant to professional speakers, athletes, fortune 500 companies and more. I want to help you build you social media marketing foundation so you can build a loyal following!
And In case you're wondering whether social media could be useful for you or your business, the answer is yes: social media is "must" for every business in this day and age.
Follow my instructions and you will see positive progress!
Here are just a few of the strategies you will learn:
Introduction To Social Media Marketing
Getting Started With Social Media
Social Media Marketing Plan For Your Business
Building Brand Awareness with Social Media
How To Increase Engagement From Your Followers
How To Get More Facebook Fans
Case Studies of Social Media Success Stories
Social Media Marketing Mistakes
How to Boost Website Traffic From Social Media
The Future of Social Media
And much more...
A lot of this information people pay me thousands of dollars for in my coaching programs! But you have the opportunity to grab this information for less than a cup of coffee! Just imagine the return on the investment you could be getting
Get your copy today and put these strategies to work!
User-centred Library Websites
Targeted at Library and Information Science (LIS) professionals, this book concentrates on usability evaluation methods used to design usable and user-centered library websites. Aimed at the practitioner, it is a practical guide to methods that are used to gather information from potential users that shape the design of the website based on an interactive design process. From planning the study to writing the report, this book guides the reader through the process of usability evaluation using examples from the author's experience with usability evaluation of library interfaces. It describes usability techniques, procedures, report writing, and design changes that lead to a user-centered interface.
- A concise, practical guide to completing usability evaluation methods with an emphasis on creating user-centered library websites
- Includes examples that draw on the author's practical experience with usability evaluation
- Useful guidelines to creating participant recruitment letters, scripts, thank you notes, and forms illustrated with practical examples
Content Marketing In A Week
You are just seven steps away from mastering content marketing
Content Marketing In A Week is a simple and straightforward guide to getting content marketing right, giving you everything you really need to know in just seven short chapters. From formats, presentation techniques and buyer personas, to managing your editorial calendar, creating and promoting sharable content
Content marketing just got easier
Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online.
In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing.
- Sunday: Adopt a content marketing mindset
- Monday: Understand the different types of content
- Tuesday: Develop your content marketing strategy
- Wednesday: Get started with content planning
- Thursday: Create compelling content
- Friday: Get ready to share
- Saturday: Learn how to measure success
About the Author
Jane Heaton is a marketing consultant, content specialist and writer who helps people master the principles and practice of marketing and communications, from strategy to execution. A member of the CIM and a Chartered Marketer, Jane developed her business and marketing expertise in a small ad agency, in regional newspaper publishing and for brands such as Shell and Cable & Wireless - through hands-on experience and setting up and leading marketing teams. She started Jane Heaton Associates in 2000 to give businesses of all sizes access to expert marketing advice and skills - easily and cost effectively.
As marketing becomes more complex, Jane believes marketers must be able to confidently apply the essential core principles of marketing and think in a joined-up way in order to manage the growing choice of tools and tactics and deploy them successfully. Today she uses her wide ranging experience and a blend of consultancy, mentoring, training, and coaching to enable individuals and teams to create well-written, well-produced content as part of a clear, focused marketing strategy.
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