This book is a quick guide that will help you through the basics steps to get you started selling products online. Using a drop shipping distributor you will be able to sell online without ever having to touch the merchandise. Your entire store can be running from your bedroom, black socks are optional. The customer orders a product from you, then you place the order with your distributor. The drop ship distributor will then ship the merchandise directly to your customer. If you have made online purchases there is a chance that you might have bought from a drop shipper. The book was written as a quick guide to give you the tools that you need to get started. After closing my Real Estate Company, I was searching for any easy, no stress business to start. I didn't want huge overhead, and having to work 80 hour weeks. I already had a full time job, and wanted to supplement my income without losing time from my family. Selling online had its appeal. I read several books on the topic. Some were very well written, and others filled my head on how I could be a millionaire. Although some of the books were great motivators, they didn't make me a millionaire. I wrote this book to help you start your first online store with realistic outlooks. Once the store is set up, it will not demand much of your time, or take you away from your family. Since the startup cost is low, you can take the skills that you learned from opening your first online store, and open up several more. Opening an online reseller store will not make you instantly rich, but it will be a nice supplement to your income.
Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online. Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online. Boasting contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet. Part I considers overarching brand issues, applicable worldwide - including, how to get started, domain name registration and protection, tools at brand owners' disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest topics and issues facing brands online - including AdWords, injunctions against intermediaries, enforcement and issues of jurisdiction. Brand Protection Online is edited by brand protection specialists Jeremy Blum and Theo Savvides of Bristows, London.
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrom participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.
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