Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.
Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability),Digital Marketing seeks to
This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the"Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website,Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video"icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video.
Digital Marketing is the ideal guide for aspiring leaders - executives, instructors, owners, entrepreneurs, managers, students - at all stages of digital literacy.
Your fast track to successful digital marketing
Membership Marketing In The Digital Age: A Handbook for Museums and Libraries is a membership manager's reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement and loyalty. It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
When researchers in computer-mediated communications discuss digital textuality, they rarely venture beyond the now commonplace notion that computer textuality embodies contemporary post-structuralist theories. Written for students and faculty of contemporary literature and composition theories, this book is the first to move from general to specific considerations. Advancing from general considerations of how computers are changing literacy, Digital Fictions moves on to a specific consideration of how computers are altering one particular set of literature practices: reading and writing fiction. Suffused through the sensibility of a creative writer, this book includes an historical overview of writing stories on computers. In addition, Sloane conducts interviews with the makers of hypertext fictions (including Stuart Moulthrop, Michael Joyce, and Carolyn Guyer) and offers close reading of digital fictions. Making careful analyses of the meaning-making activities of both readers and writers of this emerging genre, this work is embedded in a perspective both feminist and semiotic. Digital Fictions explores and distinguishes among four distinct iterations of text-based digital fictions; text adventures, Carnegie Mellon University Oz Project, hypertext fictions, and MUDs. Ultimately, Sloane revises the rhetorical triangle and proposes a new rhetorical theory, one that attends to the materials, processes, and locations of stories told on-line.
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