Marketing for Tourism, Hospitality & Events highlights the shifts in tourism demographics with particular emphasis on the role of digital technology and its impact on travel products and services. The authors look at a broad range of topics including contemporary tourism marketing, understanding today's consumer, successful tourism products and services and the importance of public relations and personal selling. This is supported by a collection of chapter specific international case-studies that highlight the realities of tourism and hospitality marketing in practice, these include: ? * Spiritual Tourism in Tamil Nadu * The Deer Hunt Festival, Winneba, Ghana * Music-themed hotels in Prague, Amsterdam, Berlin and Mexico * Promoting Hawaii Through Film and Television * Martinhal Beach Resort, Portugal * Dark Tourism in Vietnam To further enhance the text, the authors have included three key features in each chapter: Lessons from a Marketing Guru; Digital Spotlight and Marketing in Action; all of which use examples and case studies from across the industry, providing added depth to the subject. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructors manual and selected videos to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.
Learn in a week, what the experts learn in a lifetime.Sunday: Why use direct mail?Monday: Building and maintaining your databaseTuesday: The components of direct mailWednesday: Creative approachesThursday: Physical campaignsFriday: Digital campaignsSaturday: Integration and follow-up
Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for scholars and students to navigate. Helping you navigate this field for the first time, this third edition introduces and illuminates marketing theory by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. To keep you up-to-date with the latest advances in marketing theory and practice, this edition includes: *New examples and up-to-date literature *Entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) *Global contributors introducing different schools of marekting from around the world. With chapters from many of the leading experts in marketing theory, this text provides the go-to overview of the field for undergraduate and postgraduate students alike.
This book presents a set of papers on Digital Terrain Modelling for Policy Support which aims to be informative and stimulating for both developers and users of digital terrain models. It should also be useful for professi- als who are interested in the wider aspects of the applications of terrain models in support for policies and decision making. There is an increasing demand for regional and continental scale data for use in environmental modelling and spatial analysis to support envir- mental policy development and implementation. Important environmental processes act at regional and continental scales, for example climatic change inducing floods and soil erosion, and management of these pr- esses for the sustainable development of society requires policies to be - plied at the corresponding scales. One of the most important factors inf- encing these environmental processes which act on the earth s surface is the surface topography, hence the need for extensive, harmonised digital terrain models."
For courses in Sports Marketing.
Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.
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