Web Basic





imageedit_5_3949838586

Website Investments

Web Basic

Website Marketing - Web Development - Creative Website - Ecommerce

Online Advertising - Website Budget - Coding - Web Pages






Digital Marketing In A Week

RRP $19.99

Click on the Google Preview image above to read some pages of this book!

Your fast track to successful digital marketing

Learn in a week, what the experts learn about digital marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Digital Marketing In A Week gives you everything you need to run successful digital campaigns. Learn in a week, remember for a lifetime.

Online marketing just got easier

This book is essential basic training for every small business owner or department manager before they hope to trek deeper into the marketing woods. This book gives you the broad strokes to train you in the basics of what you need to know to survive and thrive with marketing in this digital age.

It's not our parents' world anymore, where direct mail, TV commercials, and billboards ruled. Now we have to adapt to changes and change fast ourselves, especially in the area of mobile marketing (also covered in this course). More than just this, of course, this book gives you the low-down on all the topics you will need:

- Social marketing

- Search engine optimization

- 'Paid' advertising on Google/Facebook, and so on

- Creating the perfect website that makes sales

- And more ... (Lots of tips and tricks on everything from Yahoo Answers to press releases)

A word for those whom this book isn't for: the goal of these tips is that you don't get seduced by the siren call of all the gimmicks out there. There is always another 'push button traffic' tool or 'magic bullet' product that will try to get your attention (and money). If you are looking for a 'get-rich-quick' book, this is not it. Everything, including your website, requires planning and work - work that doesn't always deliver return on investment overnight.

Each of the seven chapters in Digital Marketing In A Week covers a different aspect of online marketing:

- Sunday: Building the ultimate sales website

- Monday: SEO: The backbone of any digital marketing strategy

- Tuesday: Social media marketing madness

- Wednesday: Pay per click (PPC) simplified and explained

- Thursday: Mobile optimization and getting mobile users

- Friday: Email marketing - why you should do it no matter what

- Saturday: Other marketing tricks and tips in the modern world

About the Author

Nick Smith runs a consultancy advising SMEs on digital marketing. He has already written three highly successful titles in digital marketing in the In a Week series.


Digital Marketing

RRP $477.99

Click on the Google Preview image above to read some pages of this book!

Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.

Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations.

More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links.

This new, second edition builds on the first edition's success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it's been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.


Services Marketing

RRP $34.99

Click on the Google Preview image above to read some pages of this book!

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.  The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.

New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service.  View Table of Contents and Features below for more information.


Digital Signal Processing

RRP $49.99

Click on the Google Preview image above to read some pages of this book!

This new, fully-revised edition covers all the major topics of digital signal processing (DSP) design and analysis in a single, all-inclusive volume, interweaving theory with real-world examples and design trade-offs. Building on the success of the original, this edition includes new material on random signal processing, a new chapter on spectral estimation, greatly expanded coverage of filter banks and wavelets, and new material on the solution of difference equations. Additional steps in mathematical derivations make them easier to follow, and an important new feature is the do-it-yourself section at the end of each chapter, where readers get hands-on experience of solving practical signal processing problems in a range of MATLAB experiments. With 120 worked examples, 20 case studies, and almost 400 homework exercises, the book is essential reading for anyone taking DSP courses. Its unique blend of theory and real-world practical examples also makes it an ideal reference for practitioners.


Marketing And Social Media

RRP $256.99

Click on the Google Preview image above to read some pages of this book!

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. Each chapter includes explanatory topical content designed to build a framework of marketing and social media management understanding including discussion questions (which can be developed into classroom or workshop assignments and key terms. Illustrative and brief case study examples from all three institution types are embedded in chapters as relevant. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign.



Search

Web Basic Articles

Website Marketing Web Development Creative Website Ecommerce
Online Advertising Website Budget Coding Web Pages
Software Online Store Digital Marketing Web Design
Wordpress Search Optimization Open Source

Web Basic Books

Website Marketing Web Development Creative Website Ecommerce
Online Advertising Website Budget Coding Web Pages
Software Online Store Digital Marketing Web Design
Wordpress Search Optimization Open Source

Web Basic





imageedit_5_3949838586

Website Investments