Pay Per Click

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Pay Per Click Services are considered a form of advertisement.  When you do a search query on a search engine, you’ll find links that appear first.  They’re usually highlighted with a different color and read paid Ad.  On your browser, you’ll find them at the top of a search query answer or on the sides of the page.  Companies may choose this form of SEO targeting because it gets more results.  The company is able to reach more people and it’s guaranteed someone will find their links.

Pay per Click Services are determined by four factors.  Before you consider pursuing pay per click services it is important to sit down and plan out the following:

–          Your budget or your business’s budget is the number one key factor.  You have to know how much you’re willing to spend before you make the ad.  This factor is determined by how much money you’re making, what is available to you, and if the ad will benefit you in any way.  Budgeting is important in life, make sure you find a plan that won’t put you in financial constrains.

–          When you’re sure of your budget, we sit down with you for a brainstorming session.  This session is used to write out a list of keywords.  The keywords chosen are important as they determine when your ad will show up in answer to a search query.  We’re careful to choose keywords that address your industry, topic or product.  Our staff does the research to get you the most competitive keywords available.

–          After you’ve determined your budget, and the keywords to use in your advertisement, our staff helps you come up with an efficient advertisement.  We’re careful to stick to search engines regulations.  We come up with unique copy for your ads.  A good ad gets people clicking on it to get more information.

–          When the advertisement is live, we utilize a review function that measures how well the ad is doing.  This review tool lets us know if we’re reaching the target audience.  How often the users click on the ad and the information they’re seeking to find.

Pay per click services are not economical, you need a budget to handle this expense.  Compared to results from an organic search, most people will often ignore the pay per click results.  This is because for a long time the trend was to mistrust these links.  Lately, this trend is changing and more people click the pay per click ads to get quick relevant information.

20 Comments

  • Akanksha Gowande April 29, 2012 at 7:59 pm

    amazingly simplified explanation..thank you

  • deepak iyer June 30, 2012 at 4:18 pm

    Hi Sam.. I saw your video and was impressed. Please post more videos on
    this. Just to let you know that there is a small mistake which happened in
    the very end of this video. You wrote “cost per cost” instead of “cost per
    conversion” while listing. You did look at it twice, but probably didn’t
    realize. Thank you

  • faisal afzal August 30, 2012 at 11:14 pm

    Great thank you

  • Garaen Flake September 4, 2012 at 11:33 am

    Thank you so much for the excellent presentation.

  • Amit Shaw January 11, 2013 at 7:52 pm

    Thanks for this awesome Tutorials.

  • flukester January 23, 2013 at 7:17 pm

    great video!

  • Marc Pearson January 24, 2013 at 12:45 am

    Great video! Thanks for sharing!

  • rgonz166 February 19, 2013 at 9:09 am

    ??

  • Miranda Michael March 15, 2013 at 12:30 pm

    Thanks for sharing!

  • anuj rawat March 19, 2013 at 9:52 am

    Thankx Samantha, you’re so adorable out there!

  • bigmedge May 11, 2013 at 8:33 am

    Do u think it’s possible to have a successful PPC campaign without your own
    website? I mean, is it possible to place paid ads that link directly to the
    product maker’s official site? Thanks in advance

  • Spook SEO May 25, 2013 at 5:42 pm

    Nice explanation! Just an added info… Integrating PPC with your SEO can
    create opportunities for your business to rank. With how intricate and
    connected the different methods of online marketing is, it sometimes just
    boils down to which strategies you’ll combine.

  • Walter Analytics June 3, 2013 at 7:32 pm

    What is PPC? An Introduction to Pay Per Click Marketing

  • Lila Griffioen July 14, 2013 at 9:04 pm

    Well done! Loved it :D

  • Andy G July 20, 2013 at 5:46 pm

    youtube . com/watch?v=Jv7LSjkOij8 its a link to a great video that shows an
    example of PPC in the real world.

  • Patel Vidhu July 31, 2013 at 5:23 am

    paid search is costly but it gives instant traffic.

  • mierpub8lam August 9, 2013 at 1:02 am

    We wait patiently until they die off…..and then we strike.

  • Soundfx4 August 21, 2013 at 5:14 pm

    Your microphone is not doing a very good job :| sounds like an open air mic
    was used for this. But this is very useful and informative, thanks!

  • abu sayem September 1, 2013 at 6:21 pm

    nice post.Thanks for sharing a video

  • Mukesh Singh October 11, 2013 at 12:17 pm

    its nice video to tell beginners. Thanks!